Director of Sponsorships:
Shannon is an experienced business developer and strategist, specializing in partnership building and team leading. With over 20 years of Marketing and Sales Management within the media, event and entertainment industries, she has a deep understanding of Radio, Event, TV, Social & Digital Advertising. She spent many years in radio, including her role as Director of Live Events for Entercom Minneapolis (now Audacy) where she oversaw all station events, concerts, and strategic event partnerships. She currently works in the outdoor media industry, does consulting and serves as Director of the LIVIN Music Festival. Shannon holds a Bachelor of Science in Business Management and Operations.
Besides events and music, Shannon’s passions include her travels across the globe, camping with friends and family, and most importantly being a mom to two active kids, Skyler and Madelynn, that keep her on the run every day and cheering from the sidelines.
Shannon has a passion for music and helping cultivate opportunities and relationships to help local artists, organizations and partners all advance and succeed as one local Midwest music community.